Philip kotler education

Philip kotler books
Philip kotler theory of marketing
Why philip kotler known as father of marketing

•

Philip Kotler

Born

in Chicago, Illinois, The United States

May 27, 1931

Website

http://www.kotlermarketing.com/

Genre

Business & Investing

edit data

Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes.
Kotler has worked for many large companies in the areas of marketing strategy, planning and organization, and international marketing.
He presents seminars in major iProfessor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marke

•

Philip Kotler has taken marketing to the next level.

I have been busy working on a number of new books with coauthors for 2024. Here is the list of books:

1. Philip Kotler and Giuseppe Stigliano, Redefining Retailing (Wiley, 2024)

2. Philip Kotler and V. Kumar, Transformative Marketing, Macmillan, 2024.

3. Philip Kotler, Waldermar Pfoertsch, Fabio Guido Ulderico Ancorani, and Ivan Ureta Vanquero, Humanism in Marketing – Responsible Leadership and the Human-to-Human Approach, Springer 2024

4. Philip Kotler, Hooi Den Huan, and Iwan Setiawan, Marketing 6.0. The Future is Immersive, Wiley, 2024.

5. Philip Kotler, Hermawan Kartajaya, and Jacky Mussry, Reimagining Operational Excellence, Wiley 2024.

•

Philip Kotler

Philip Kotler (born 27 May 1931 in Chicago) is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He received his Masters degree at the University of Chicago and his Ph.D. at MIT, both in economics. He did postdoctoral work in mathematics at Harvard University and in behavioural science at the University of Chicago.

Philip Kotler is widely acknowledged as the father of modern marketing and the world’s foremost expert on strategic marketing. He was voted the first Leader in Marketing Thought by the American Marketing Association and named The Founder of Modern Marketing Management in the Handbook of Management Thinking. Professor Kotler holds major awards including the American Marketing Association’s (AMA) Distinguished Marketing Educator Award and Distinguished Educator Award from The Academy of Marketing Science. The Sales and Marketing Executives International (SMEI) named him Marketer of the Year and the American Marketing Association described him as “the most i