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Brian Mtongana is the recently appointed Executive Creative Director for Woolworths South Africa. A creative custodian of the Woolworths brand for the past 13 years, Brian’s oversight of our brand expression and execution now extends beyond his design and packaging remit to include the integration of all creative touchpoints.

Playing a key leadership role in our in-house creative agency since its inception, and working across all creative portfolios and channels, Brian brings an holistic creative perspective of enormous value in our quest to deliver a seamless omnichannel Woolworths brand experience for our people and our customers.

Recognised locally and internationally, he was one of the Loeries Awards Jury Presidents for 2022. Brian has accumulated rich and deep experience and skill in creative design and brand building over his career to date. Cutting his teeth designing the patch for Mark Shuttleworth’s spacesuit, Brian joined Woolworths in 2010, where an early project was close collaboration with international design he

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Design guru at Woolies Brian Mtongana's own aesthetic is polished, retro and quirky

The doting husband of SA’s Nigella – Siba Mtongana of Siba’s Table – Brian Mtongana is a guy who knows the rules, as well as how to bend them. As the head of design at Woolworths, he has the daunting task of influencing consumers to choose a Woolworths product over a competing retailer – by, for example, converting the pasta isle into a mini Italian delicatessen.

His innovation and his will to toss out the rulebook are part of what turns everything he does into a success. After eight successful years at Design Indaba, Mtongana was headhunted by Woolworths to join their inhouse creative agency. He seized the opportunity, yearning to lend his skills to a business he admired in the creative sphere. “I love the fact that I can influence how customers behave when they shop.

"Design is a powerful business tool that plays a huge commercial role. Together with my team, we help entice and inspire customers t

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Siba’s hubby Brian Mtongana reaches new heights

Brian Mtongana, the husband to “Sibalicious” chef Siba Mtongana, has been appointed as the executive creative director of Woolworths with immediate effect.

Mtongana served as the group’s retail design director for over 13 years. During his tenure, the newly appointed executive creative director oversaw the brand’s expression and execution.

He said he is excited to be called to lead the creative offering and a formidable team. “I am delighted to be a part of this journey and to help shape these stories,” he said.

Woolworths’ interim chief marketing officer, Kate Fordyce, said: “We are delighted to have Mtongana join the brand’s leadership table. Brian’s experience and strong creative leadership have earned the respect and admiration of many in the creative industry in South Africa and around the world.

“His ability to drive innovative thinking and inspire a new outlook on critical business challenges has been proven time and again, and I know his wisdom and expertise will be