Mara hoffman birthday
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In Conversation with Designer Mara Hoffman
We talk with the Parsons graduate and champion of sustainability about finding her place in New York, the path to conscious design, and the power of collaboration.
Mara Hoffman first moved to New York for college at Parsons School of Design in 1995. “I knew early on that I wanted to be a designer so I spent my time in high school focusing on that and creating a portfolio to apply to design schools,” she says.
She always knew New York City was her “place” and the city where she would find the most inspiration. At Parsons, she thrived in a disciplined environment and was able to learn new skills and expand her creativity. Hoffman says being in New York at that time was “so much fun”—particularly the club scene and the creative self-expression that was attached to it. “Fashion was FUN, weird and anything went.” She went on to launch her own label after graduating and has been making clothes ever since. Here we speak with Hoffman about launching her label, being a sustainable designer, and the inspiration behind her lates
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Mara Hoffman, the brand frequently worn by celebrities and conscious fashion lovers, is inseparable from Mara Hoffman, the eponymous designer from Buffalo whose distinctive style has made her a fashion fixture in New York fashion since the early '00s. With her name on every single piece of clothing she sells, Hoffman considers her brand a reflection of her impact on the world. That comes with responsibility.
In addition to championing recycling and circularity programs — recently, the brand launched its own resale program — Hoffman is also a vocal advocate of legislation like the New York Fashion Act, which aims to reduce the industry’s carbon footprint and reliance on fossil fuels, and the FABRIC Act, a national anti-wage theft bill seeking to protect the rights of garment workers. The designer often speaks at and hosts press events on behalf of the bills — and calls on other brands to do the same. But while, in the last 10 years, sustainable fashion has become synonymous with the Mara Hoffman brand, it wasn't always a focus.
Photo: C
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Mara Hoffman
The almost ceremonial, colorless attire she’s wearing contradicts the bold hues and mystical patterns that her eponymous line is synonymous with. But for Hoffman it’s all about contrasts: Paired with an intense ambition that’s propelled her into a fashion force carried in 400 specialty stores and major department stores worldwide, she also maintains an inner calm. This kind of balance is what women-the- world-over aspire to; why her brand is seen in spades on the beaches of Tulum, Montauk, and St Tropez; worn by everyone from Beyonce to Lena Dunham. And while most known for her swimsuits, just as coveted are her ready-to-wear, kids, bridal, and recently launched category, activewear (hello, psychedelic sports bras). We spoke with Hoffman fresh from a marathon trip to Morocco where she was shooting her Resort Swim ’16 editorial.
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